Why Your Identity Is Running Everything

You have tried the habits. The routines. The vision boards. The discipline. And some of it worked — for a while. Then life went back to what it was. Not because you failed. Because you were trying to change the output without changing the source code.

Everything in your life is downstream of your identity. Your income is shaped less by how hard you work than by what your subconscious believes someone like you is worth. Your relationships are shaped less by who you meet than by what your nervous system believes you deserve. Your results, your opportunities, your ceiling — all of it is being shaped by a program running beneath your conscious awareness that was installed before you were old enough to have any say in it.

Identity is not one factor among many. It is the operating system. Every behavior, every decision, every automatic reaction is an output of that system. This is why two people can have access to the same information, the same opportunities, the same tools — and produce completely different results. The difference is not effort. It is identity.

The subconscious mind governs approximately 95 percent of all human behavior. It does not respond to motivation or inspiration. It does not care about your goals. It responds to one thing: what it believes to be true about you. And it will move heaven and earth to make your external reality match that internal program — pulling you back from success that exceeds your self-concept, creating problems that confirm your limitations, filtering out opportunities that do not match your beliefs about what is available to you.…